Roti Jala Jalur Gemilang with Cap Ros

August 2023

In conjunction with Malaysia’s 66th National Day celebration, our team organised a creative thematic cooking class and introduced the participants to “Roti Jala Jalur Gemilang.” The fusion of Roti Jala with our national flag design captivated the attention of a wide audience on social media, reaching over 14,000 organic views. Building on this success, the team continued to engage the followers by organising a baking workshop and extending invitations to our digital followers. This initiative fostered interaction and engagement between the brand and our fans, resulting in an announcement that garnered the highest organic reach of the month, with over 6,000 views and an impressive 14% engagement rate.