Latest Product: Segari Plus Chicken Enriched with Selenium

End September 2023

We are thrilled to announce the arrival of our latest product, Segari Plus Chicken, specially enriched with selenium. Selenium is a vital nutrient that plays an important role in bolstering our immune system and is recognised for its antioxidant properties, safeguarding our cells from potential damage.

Our soft launch, which took place at 10 select Mercato and Cold Storage supermarkets across the nation in late September 2023, was met with an overwhelmingly positive response. The feedback from these 10 flagship outlets was not only encouraging but also exceeded our expectations, evidenced by robust sales and an impressive re-ordering frequency.

The next phase of our launch is set for October and November 2023, when we will be expanding to AEON chain-supermarkets and AEON MaxValu outlets. The anticipation for this next step is building, and we can’t wait to see the continued success that Segari Plus Chicken brings. Stay tuned for more updates!