Hari Raya Aidilfitri 2023 Marketing Campaign

April 2023

In conjunction with Hari Raya Aidilfitri, our Marketing & Sales team successfully implemented the “Berkat Raya Bersama Seisi Keluarga” campaign, along with an extensive nationwide display drive at selected supermarkets, hypermarkets and wholesalers. Across 45 blocks, we strategically showcased Cap Ros products, aiming to enhance brand visibility and increase product presence. This concerted effort allowed us to effectively reach a wider audience and reinforce the recognition of the Cap Ros brand during this festive season.

Additionally, customers who purchased Ayam Dindings and Fiesta products worth RM25 or more received a limited edition air-tight container as a token of appreciation.

In addition to the in-store festive display drive, we further engaged with customers by launching a captivating digital campaign to amplify brand awareness. By offering attractive rewards, we encouraged active engagement and interactions from the online community. This initiative allowed us to promote our brands in a relatable and approachable manner, fostering a stronger connection with our target audience. By combining the nationwide display drive with the digital campaign, we successfully created a holistic and memorable experience, ensuring our brand remains at the forefront during Hari Raya Aidilfitric elebrations.